Facebook is aiming to win back Gen Z users by redesigning the platform to cater more to young adults. The new design includes features such as local content and recommendations, AI-powered answers in groups, and the ability for non-Facebook users to RSVP to events. The company is focusing on community-centric features such as Facebook Marketplace and groups, which are popular among young adults using the platform. The redesign also includes a new “Local” tab, “Weekly” and “Weekend Digest” features, a “Video” tab for Facebook reels, an “Explore” tab for tailored content, and a “Matchmaker” feature for Facebook Dating. The addition of a dedicated tab for short-form videos makes Facebook more similar to other social media platforms like TikTok and Instagram. Despite preferring other apps, some young adults use Facebook for its community-focused features, such as finding roommates, bargain shopping, and joining virtual groups. The company recognizes the importance of keeping younger users engaged, and is focusing on expanding its products around local offerings to resonate more with young adults. Overall, Facebook is looking to position itself as a valuable tool for young people navigating adulthood.
Photo credit
www.nbcnews.com
Facebook aims to assist Generation Z in navigating adulthood
