The Democratic National Committee (DNC) has announced a seven-figure paid media campaign aimed at reaching voters in battleground states and districts in the final week before the election. The multi-media ‘I Will Vote’ campaign will run across iconic lifestyle publications, premium streaming services, and high-traffic locations such as nail salons and transit centers. The campaign seeks to mobilize key demographics to support Democratic candidates and reject “MAGA extremism”.
The ad campaign will feature tailored messaging targeting voters in places they frequent, including a complete takeover of digital homepages on landmark outlets like Teen Vogue, GQ, and Vogue. Additionally, digital ad placements in nearly 50 publications will reach diverse readerships with messaging designed to encourage voter turnout. The campaign will direct voters to the DNC’s comprehensive voter education information website, IWillVote.com.
This latest initiative builds on previous ‘I Will Vote’ ad buys aimed at Native American, LGBTQ+, AANHPI, Haitian, and Latino voters. Additionally, the DNC has launched a Taylor-Swift themed campaign targeting youth and women voters, as well as initiatives targeting college campus and union members.
The campaign emphasizes the importance of voting on issues such as affordable housing, student loan relief, good-paying jobs, reproductive freedom, and securing a better future. Voters are encouraged to visit IWillVote.com and make a plan to vote for Democratic candidates who prioritize the needs of the American people.
Source
Photo credit bluevirginia.us