On February 14th, 2025, Bollywood actor Ranbir Kapoor announced the launch of his fashion and lifestyle brand, ARKS, on social media. His wife, Alia Bhatt, showed her support by sharing the promotional video on her Instagram stories, calling it “our dream” that has been ten years in the making. The video features Ranbir cycling around Mumbai, highlighting his connection to the city and the inspiration behind the brand. The brand aims to offer elevated essentials and is set to launch on Valentine’s Day.
Ranbir had first mentioned his plans to launch a lifestyle brand on a podcast in 2024, and fans are now getting a glimpse of his vision for ARKS. The official Instagram page for the brand shared its first post featuring Ranbir lying in a meadow tracing constellations to create the brand’s logo. Known for his versatile performances in movies like “Rockstar,” “Barfi,” and “Bachna Ae Haseeno,” Ranbir has built a successful career in the film industry over the past 16 years.
Currently, Ranbir is busy shooting for the film “Love And War: Ramayana,” in which he plays the role of Lord Ram. The two-part film directed by Nitesh Tiwari is highly anticipated by fans. Ranbir’s entry into the lifestyle space with ARKS is a new venture for the talented actor, and his fans are excited to see his creativity and vision come to life. Excitement is building up for the launch of ARKS on Valentine’s Day, as Ranbir Kapoor embarks on a new chapter in his career.
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