McDonald’s is set to unveil new ‘McValue’ offerings in 2025

McDonald’s is working on a new “McValue” approach for 2025 to retain customers who are frustrated with high restaurant costs. The company plans to keep its $5 value meal offer and introduce a “buy one add one” option for an additional $1. This offer includes various food items like double cheeseburgers, chicken sandwiches, and breakfast options. Local value offerings have already been added to menus and the app, such as 10 piece nuggets for $1. While operators are still voting on the 2025 value offerings, the initiative looks promising. In the most recent quarter, McDonald’s reported strong earnings but saw a decrease in same-store sales globally. Executives are working on launching a 2025 value platform in the first quarter of the year to address this. The company recently faced challenges with an E. coli outbreak linked to its onions, leading to a drop in traffic in October. McDonald’s plans to invest over $100 million to support affected franchisees and drive traffic, with a focus on the hardest-hit states. This investment will include supporting owners who lost business and implementing traffic-driving programs like marketing efforts. CEO Chris Kempczinski highlighted the importance of a strong value proposition, exciting food offerings, and effective marketing to attract customers and increase sales.

Photo credit
www.nbcnews.com