The final week of the 2024 campaign is seeing Democrats leaning into their star power advantage with Kamala Harris receiving endorsements and performances from A-list celebrities. Harris has recently been joined by music legends such as Stevie Wonder, Bruce Springsteen, Willie Nelson, and Beyoncé at her rallies. The use of celebrities in a campaign has been a longstanding Democratic strategy and has been further fueled by the rise of Donald Trump, who has also drawn support from celebrities like Kid Rock and Hulk Hogan.
Recent events for Harris in Georgia, Texas, and Michigan have featured performances from top artists like Maggie Rogers, James Taylor, and Gracie Abrams along with speeches from former President Barack Obama. The campaign has also received public support from celebrities like Bad Bunny, Jennifer Lopez, and Ricky Martin after a controversial comment by a comedian at a Trump rally.
Harris’ “When We Vote We Win” concert series aims to drive voter turnout in key battleground states with an array of high-profile performers. The campaign is lined up to include performances from Mumford & Sons, Los Tigres del Norte, and Maná in upcoming rallies in Wisconsin, Arizona, and Las Vegas, respectively.
While Trump has his share of celebrity supporters, Harris has been able to leverage the star power at her events to energize and mobilize supporters. The strategy, however, can sometimes gloss over deeper issues with a candidate’s message or appeal, as seen during Hillary Clinton’s 2016 campaign. Despite the excitement and energy generated by celebrity endorsements and performances, the final outcome of the election remains uncertain.
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