Brett Favre’s Complex Legacy Reflected in Card Market Resilience
By Will Stern, Editorial Contributor
The fall from grace of Brett Favre, once celebrated as an NFL icon with the Green Bay Packers, has been stark and shocking. The Hall of Fame quarterback is now embroiled in a welfare scandal involving Mississippi and a series of sexting controversies. Despite this tarnished reputation, a new Netflix documentary, “Untold: The Fall of Favre,” has brought his complicated legacy back into the spotlight.
Interestingly, the hobby of card collecting appears to be largely unaffected by the ongoing controversy surrounding Favre. Just last month, a rare 1999 Metal Universe 1/1 Favre card sold for a record-breaking $125,000, surpassing the previous high of $78,000. This sale occurred even after news of his involvement in the welfare scandal became public in early 2023.
Data from eBay’s Terapeak shows a consistent upward trend in Favre card sales over the past three years, peaking in October 2022. The CardLadder index, which monitors 22 of his cards, remains near an all-time high, albeit with a minor dip correlating with the initial public awareness of the scandal. Notably, recent figures indicate a 30% increase in Favre card sales volume over the past two weeks, coinciding with the documentary’s release.
Furthermore, sales volume for Favre cards has risen by 11.6% in the past year, with average prices increasing by 5.8%.
This data suggests a disconnect between the public’s opinion of Favre and the ongoing interest in his collectibles. As sentiment surrounding the former star shifts, collectors continue to invest in his legacy through trading cards, indicating that for many, the allure of Favre remains undiminished.
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