The New England Patriots, part of the Kraft Group organization, are preparing for the upcoming FIFA World Cup at Gillette Stadium with a network and technology upgrade. In a strategic partnership with NWN, the Kraft Group aims to modernize its IT framework to support fan experiences and business objectives. The expansion includes AI-driven solutions for wayfinding applications and an enhanced IPTV network to improve fan engagement during live events. The goal is to provide a seamless experience for fans, including mobile ticketing, food services, and mobile payment options. These upgrades will be crucial for accommodating the large number of visitors expected for the World Cup.
The Kraft Group is also looking to modernize its contact center with AI technology and upgrade its Wi-Fi network post-FIFA World Cup. The organization is building a new training facility for players and planning to build a new soccer stadium in Everett. NWN, as a partner, will work closely with the Kraft Group to meet its technological needs and deliver innovative solutions for fan experiences. The focus is on creating a next-generation infrastructure that will support continued innovation and provide an incredible experience for everyone involved. With the increasing importance of technology in business operations, the partnership between the Kraft Group and NWN aims to stay ahead of the curve and minimize the impact of network complexity.
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