Bryan Sanders, the first First Gentleman of Arkansas, has taken on the task of growing the state’s outdoor economy at the request of his wife, Gov. Sarah Sanders. With a love for outdoor activities like fishing and hiking, Bryan is leading the Natural State Advisory Council in finding ways to enhance Arkansas’ outdoor attractions. The goal is to double the state’s outdoor economy from $3.5 billion to $7 billion in the next decade. Investments and partnerships are already showing promising results, with new projects like downhill lift-access for mountain bikers and ‘via ferrata’ climbing routes in the works.
One key initiative is the development of opportunity zones near state parks to attract private investments and amenities. Bryan’s recent tour of all 52 Arkansas State Parks led to targeted investments in specific parks to boost their appeal. He envisions creating a connected trail system similar to the Razorback Greenway in central Arkansas to enhance outdoor recreational opportunities. Collaborative efforts and partnerships are driving these initiatives, with events like the upcoming Governor’s Conference on Tourism providing a platform for networking and sharing ideas.
Bryan’s message to the tourism industry is one of perseverance and focus, emphasizing the potential of Arkansas’ outdoor attractions to drive economic growth and improve quality of life. With plans for new projects and investments underway, Arkansas is poised to establish itself as a premier destination for outdoor enthusiasts. The First Gentleman’s passion for the Natural State’s beauty and outdoor activities is evident in his efforts to promote and enhance its outdoor economy.
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