French concept store Rue Madame has brought a slice of California to Guangzhou with the launch of Aviator Nation, a 1970’s inspired lifestyle brand. Founded by Paige Mycoskie in Venice Beach in 2006, Aviator Nation has grown into a global brand with a loyal following among celebrities and influencers. Known for its premium fabrics and attention to detail, the brand focuses on creating quality garments that reflect its values of community, sustainability, and the beauty of imperfection.
The partnership with Rue Madame marks Aviator Nation’s first entry into Mainland China, expanding its reach to a new market of fashion enthusiasts. Ariane Zagury, founder & CEO of Rue Madame, emphasizes the uniqueness and quality of Aviator Nation’s products, which stand out in the fashion industry for their commitment to community and sustainability.
The launch celebration in Guangzhou featured a retro-inspired food truck and live music, capturing the essence of California in the heart of China. Aviator Nation’s iconic lightning bolt logo symbolizes adventure and individuality, making the brand instantly recognizable.
With a focus on 1970s and 1980s Americana, Aviator Nation’s designs evoke a sense of nostalgia with bold colors and retro graphics. The brand’s commitment to sustainability through the use of eco-friendly materials resonates with environmentally conscious consumers.
Rue Madame continues to bring unique and high-quality fashion brands to its customers in Hong Kong, Singapore, and now Guangzhou. The partnership with Aviator Nation reflects the store’s dedication to offering exclusive and innovative brands that stand out in the fashion industry.
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