Former American Riviera Orchard, now known as As Ever, has been rebranded by Meghan Markle, the Duchess of Sussex. The decision to change the name came as Meghan felt the original name limited the range of products she could offer. The new company has a fresh website and features a rare photo of Meghan’s daughter, Lilibet.
With the rebrand, Meghan has also launched a new Instagram account and announced the upcoming debut of her lifestyle show, With Love, Meghan, on Netflix. The streaming platform has also partnered with her for the business. Meghan explained that the name As Ever signifies continuity with her past endeavors, such as her popular lifestyle blog, The Tig.
The trademark applications for both American Riviera Orchard and As Ever are still pending, with the latter being filed under a different LLC. Meghan reassured fans that, despite the name change, the new company will still offer fruit preserves, which have been a signature product of hers.
Meghan expressed her excitement to share more of her passions, such as cooking, crafting, and gardening, with her followers. The new name comes as a fresh start for Meghan’s business venture, allowing her to expand beyond locally made products.
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