Cancel culture has become a prevalent issue in recent years, with individuals fearing public backlash for one misstep. In response to this growing trend, a United Kingdom-based PR firm, Borkowski, has introduced a new insurance policy called “Preempt” to protect high-profile individuals from cancel culture. This policy offers personalized support to clients facing public criticism, providing a 24/7 hotline and 60 days of crisis communication services to help manage negative media coverage and protect their reputation.
The policy is targeted towards celebrities, executives, athletes, and other high-net-worth individuals who are at risk of facing cancel culture backlash. A notable example is Kevin Hart, who had to step down from hosting the Oscars in 2018 after facing public criticism for past homophobic tweets and jokes. Borkowski’s crisis management services could have provided him with additional support to navigate the situation effectively and control the narrative.
Although the policy does not cover illegal acts, it aims to help individuals who are concerned about their words or actions being misinterpreted or taken out of context. Cancel culture insurance offers high-profile individuals a safety net as they navigate the challenges of public scrutiny, providing them with the tools and support needed to protect their reputation in the face of cancel culture.
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