A recent study conducted by InnovationQuarter and Hillenraad has identified opportunities for Dutch greenhouse horticulture companies in six US states: Ohio, Pennsylvania, Maryland, Virginia, North Carolina, and Georgia. The research found that Ohio has the largest acreage of Controlled Environment Agriculture (CEA) among the six states, with 240 hectares devoted to high-tech and mid-tech greenhouses out of a total of 403. Greenhouse clusters are largely non-existent in these states, except for around Lake Erie in Ohio and in Ontario, Canada, and in North Carolina around Asheville and Charlotte.
The study highlights the increasing demand for locally produced products on the US east coast and emphasizes the importance of having solid retail connections for new investments. Despite challenges such as competition from Canada and Mexico and local regulations, Dutch technologies are seen as a potential solution. However, challenges such as legal liability and approaching US growers commercially were noted during the research interviews. Setting up a service organization in the US was described as complex, but interest in Dutch knowledge and technology remains high.
Overall, the study suggests that there is significant potential for Dutch greenhouse horticulture companies to expand into the US market, with opportunities to overcome challenges through the use of innovative technologies. The findings provide valuable insights for companies looking to explore new markets in the United States.
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