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Media’s Strategy for Trump’s Second Term: Focus on Lifestyle Coverage


As the president-elect’s inauguration approaches, mainstream media outlets are making a surprising announcement – they are planning to step back from politics. This decision comes after years of covering the abuses of executive power under the Trump administration. Media managers are now focusing on lifestyle coverage, reasoning that people are interested in a variety of topics beyond just politics.

Katie Palmer, the executive editor of The Huffington Post, explained that their site will be increasing its lifestyle coverage to cater to a broader audience. Other media companies, such as Newsweek and the UK Independent, are also shifting towards softer, consumer-focused content to maximize reader engagement.

This move away from hard news and political coverage has raised concerns about the role of journalism in informing the public and holding those in power accountable. Critics argue that this focus on click-chasing and interactive engagement undermines the traditional role of journalism as a civic social practice.

Meanwhile, social media platforms like Meta (formerly Facebook) are facing criticism for suspending content moderation reviews and relying on user-generated content. This has led to the proliferation of misinformation and conspiracy theories, particularly during events like the LA wildfires.

As mainstream media outlets prioritize lifestyle content over hard news, the future of journalism and the public’s access to reliable information remains uncertain. Critics warn against the consequences of prioritizing engagement over journalistic integrity and truth-telling.

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Photo credit www.thenation.com

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