The Vice President Kamala Harris’ campaign is planning to shift its strategy in the final weeks leading up to the November election by attacking former President Donald Trump more aggressively. The campaign officials have decided to focus on highlighting Trump’s past actions and rhetoric in order to sway undecided voters towards supporting Harris. This shift includes new ads and harsher language on the campaign trail to draw contrasts with Trump, as well as emphasizing Harris’ policy positions and plans for the presidency.
The decision to employ more negative campaigning is seen as a strategic move to potentially win over voters who are still undecided. Internal research conducted by the campaign has shown that portraying Trump as unstable compared to Harris is an effective message for reaching target voters. Harris has already started this approach in recent campaign ads and speeches, criticizing Trump’s track record on labor unions and tying him to the controversial Project 2025 conservative policy blueprint.
Despite concerns about being too negative, campaign co-chair Cedric Richmond believes that Harris can simultaneously focus on her plans while also pointing out why she believes Trump is unfit to be president. The campaign aims to crystallize the choice for voters in the home stretch by highlighting the stark differences between Harris and Trump on key issues like healthcare, immigration, and retirement benefits. Trump’s campaign spokesperson has dismissed the Harris campaign’s strategy as a sign of desperation, but Harris officials are determined to make a stronger case against the former president in the final stretch of the campaign.
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