The NAACP plans to spend $20 million to encourage Black Americans to vote across 12 states in the upcoming presidential race. The investment includes funds for local chapters, polling, research, and outreach efforts. The campaign aims to mobilize and educate Black voters without promoting specific candidates. Messaging will focus on voter registration, polling locations, early voting, and how to report intimidation or suppression. The group plans to engage over 14.5 million Black voters. NAACP President Derrick Johnson emphasized the importance of voting to combat threats against democracy. Black voters are expected to play a crucial role in the race between Vice President Kamala Harris and former President Donald Trump. A recent poll found that 82% of likely Black voters support Harris, while 12% back Trump. In the 2020 election, President Joe Biden won 89% of Black voters in key states. The NAACP’s efforts are aimed at increasing turnout and ensuring Black voices are heard in the election.
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NAACP plans to invest $20 million in mobilizing Black voters this autumn
