As National Hispanic Heritage Month begins, the Harris campaign is making a significant effort to reach Latino voters through various avenues. Vice President Kamala Harris will address the Congressional Hispanic Caucus Institute’s conference, while surrogates like Minnesota Gov. Tim Walz will pitch Latino voters in swing states. Events around boxing matches and baseball games, mobile billboards, and organizing efforts will all be part of the campaign’s strategy to engage Latino voters in critical battlegrounds such as Arizona, Nevada, and Pennsylvania.
The campaign plans to devote $3 million to new ads on Spanish-language radio, one of the largest spending efforts in Hispanic media to date. They will also engage with influential radio personalities and tailor ads to sports-themed shows to reach a broad audience. Additionally, the campaign will focus on reaching undecided Latino voters who may be swayed by Trump’s economic message, as well as combatting misinformation and disinformation through targeted outreach efforts like a WhatsApp channel.
A recent poll showed that Harris is favored by Latinos in Spanish-speaking and bilingual households, with nearly 60% supporting her compared to 32% for Trump. In English-dominant homes, support for Harris was at 51% compared to 38% for Trump. The campaign aims to continue leveraging Latino voters’ support and trust in the coming weeks leading up to the election.
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